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Tesco

Working on the launch of the first Tesco Home catalogue was fairly mammoth. It was one of the most complex projects I've ever worked on. Involving truck loads of product and multiple locations spread over numerous weeks. At 200 pages and a print run of four million it needed a certain degree of attention. 

I art directed and conceived a large portion of the shoots in the launch issue and did the creative concepts for the follow up.

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