Creative CoOp With two other people, I launched the Creative CoOp. A small collective that produced marketing and promotional work for individual craftspeople – for free. The original group consisted of a photographer, a stylist, and myself as the art director. We also had the help of a PR company to add the final element. We started the CoOp because we’d noticed really talented people not getting the exposure they deserved. These people went on to win awards, gain press coverage and appear on television – and get more orders. Above, Creative CoOp homepage. Below, a selection of images we produced for our collaborators.